Lately, I’ve had more than one conversation with business owners who are a little uneasy—and for good reason. If you or your team ever visit Facebook from a work device, it's time to ask a serious question:
Is Facebook wiretapping your business?
What’s Really Going On?
This year, Meta (Facebook’s parent company) has taken its data collection efforts to a whole new level with something called the Meta Pixel. On paper, it’s a marketing tool. In practice, many legal experts are now comparing it to wiretapping.
Let that sink in.
The Meta Pixel is a tiny piece of code embedded into websites, and when someone visits those sites—or even interacts with certain Facebook tools—Meta starts collecting everything it can: IP addresses, device info, user behavior, and even form field data if you're not careful. It’s not just tracking what you click. It’s quietly logging who you are and where you came from—including your company’s network.
For a company like Ruark, or any Connecticut business that handles sensitive client data, that’s a major concern.
“Most lawyers are equating the technology to wiretapping.”
— Buchanan Ingersoll & Rooney, Meta Pixel: A New Target for Privacy Litigation
What This Means for Businesses Like Yours
Let’s say your team visits Facebook to post an update from a corporate account or check on engagement. Seems harmless, right? But here’s the catch:
- Meta sees that traffic is coming from your company’s IP address.
- That data gets fed into its AI-driven advertising network.
- Advertisers—possibly your competitors—can now target your staff based on that visit.
- If you're in finance or healthcare, this could even trigger compliance issues.
You didn’t mean to leak internal data, but the Meta Pixel doesn’t ask for permission.
The Good News? Our Clients Are Already Protected
Here at [Your Company Name], we saw this coming.
That’s why we use Zorus—a powerful, privacy-first DNS filtering tool that actively blocks Facebook (and many others) from tracking your company across the web.
Zorus stops Meta Pixel activity in its tracks.
No scripts, no silent tracking, no surprise data leaks. It’s like closing your blinds before anyone can peek in.
If you’re already a client of ours, breathe easy—you’re protected. Your network is already shielded from Meta’s deep tracking tools, along with hundreds of other intrusive web trackers that put your data at risk.
Want to Be Proactive? Here’s What You Can Do
If you're not yet protected by Zorus or working with us, here’s how to tighten up your defenses:
1. Avoid Facebook from Work Devices
Make it a policy: no visiting Facebook from company computers, even for marketing tasks. Use personal devices or segmented networks instead.
2. Adjust Your Meta Business Permissions
If your business has a Facebook Page, visit the Meta Business Suite to control what data is shared with advertisers. Limit unnecessary tracking wherever possible.
3. Get Zorus
Don’t rely on browser extensions or antivirus software. Zorus works at the DNS level, meaning it protects your entire network—not just individual devices.
4. Talk to Your MSP
A good managed service provider (like us!) can help you:
- Run a privacy audit
- Block Meta Pixel and other trackers
- Educate your team about hidden risks
- Build a compliance-first IT environment
Privacy Is the New Cybersecurity
We’re in a new era where companies like Meta are blurring the lines between analytics and surveillance. If it walks like wiretapping and talks like wiretapping—maybe it’s time we treat it that way.
Our job is to protect you. And with Zorus, we’re doing just that.
If you're not yet working with us and you're unsure about what kind of tracking your company might be exposed to, let’s talk. We’ll run a quick scan and show you what’s hiding in plain sight.
Because in today’s digital world, privacy is power.
To ensure your company is safe from data collection, Book a call with us!
